A family holding company that builds, acquires and operates profitable digital businesses — for the very long term.
Mudbrick sits at the intersection of all three. We build new ventures, acquire proven businesses, and invest selectively in others — always with a focus on real cashflow and long-term ownership.
We are industry agnostic but business-model specific. Our focus is digital products and services — businesses with strong unit economics, recurring revenue, and the characteristics that compound quietly over decades.
Mudbrick is stewarded by husband and wife team Mike & Claire Boyd. It began as the private investment vehicle of the Boyd family with holdings in the Vroom Group, before growing over time to incorporate new ventures, acquisitions and investments spanning Australia, Asia and globally.
The name Mudbrick is inspired by where our family journey began together the day Mike proposed to Claire at Mudbrick Vineyard on Waiheke Island, New Zealand. Our diamond shaped logo represents the lifelong partnership that was formed that day and reminds us to remain focused on the very long term. We have no affiliation with the vineyard — it simply holds a special place in our story.
We're Australians who spent a decade living across Asia, with interests across Australia, New Zealand, the United States, the United Kingdom, Hong Kong and Singapore.
We specialise in digital products and services — what we call digital intangibles — and work across various industries using technology to solve problems and unlock efficiencies. We are industry agnostic, yet business-model specific.
We like making money — not placing bets. Our approach is not a rejection of ambition, it is a different expression of it: sustainable growth, full ownership, and businesses worth being proud of for a very long time.
Our mission is to create businesses and opportunities that matter — for our family, our people, and the world around us. Profit is not the destination; it is what keeps us in the game long enough to make a genuine difference.
We are not building to sell. Our ambition is to compound quietly over decades, not sprint toward a liquidity event. The longer we hold a great business, the more it can do for the people and communities around it.
We grow on our own terms. Profits from our existing portfolio fund the next investment. This keeps our incentives clean, our decisions patient, and our equity whole.
We look for businesses that solve real, durable problems — ones that will still be relevant in twenty years. Predictability and endurance are features, not limitations.
Our approach vs. conventional venture
| Mudbrick | Conventional venture |
|---|---|
| Grow sustainably | Blitz scale |
| Self-funded & bootstrapped | Venture backed |
| Own companies for the long term | Raise, scale, exit via IPO |
| Prioritise cashflow and owner earnings | Prioritise growth at all costs |
| Hire great people, from anywhere | Cluster in expensive cities |
Est. 2001 — 25 Years Operating
The Vroom Group is the anchor of the Mudbrick portfolio — a collection of leading digital businesses in the car rental and travel insurance verticals.
Operating for 25 years and serving millions of customers from 136 nations, the Vroom Group is what patient, profitable digital business looks like at scale.
The Southern Hemisphere's largest car rental OTA, booking hundreds of thousands of rentals per year for the world's leading car rental brands.
Australia's market-leading Rental Vehicle Excess (RVE) insurance intermediary since 2014 — protecting customers from financial liability when renting a car.
A sister brand to Vroom, comparing and booking rental cars across Australia and around the world from all major brands.
A SaaS database of historical car rental rates, pricing and vehicle availability — used by the legal and insurance industries to settle credit hire claims.
A Car Hire Accident Management Platform. SaaS software helping major auto insurers and repairers manage replacement car bookings and extensions.
Alongside our anchor portfolio, we operate, incubate and invest in a growing collection of ventures — spanning media, fintech and AI-enabled digital products. Several are live; others are in development or operating quietly.
A podcast featuring conversations with successful families and their advisors — exploring how they steward wealth across generations, navigate succession, and keep it in the family.
A secure, white-labelled digital vault for confidentially storing and distributing clients' cryptocurrency, passwords and digital assets as part of their estate plan.
A content, media and education hub for multi-generational and entrepreneurial business families — built for those who are serious about long-term family wealth and legacy.
A premium interview service that preserves the voices and stories of family founders as a permanent heirloom for the next generation.
We have a number of AI-enabled digital products and services currently in development — some in private beta, others operating in stealth. We'll share more when the time is right.
Beyond our operating businesses, we manage a private investment portfolio across both public and private markets — with a long time horizon, concentrated conviction, and a preference for businesses we genuinely understand.
A concentrated portfolio of listed companies that meet our criteria for durable business models, strong cashflow and long-term compounding potential.
Direct investments into private businesses with the right fundamentals — profitable, well-managed, and with a clear path to enduring value.
We structure SPVs for focused investments into specific opportunities — often alongside other families and long-term investors who share our approach.
We selectively co-invest with other private investors and operators into interesting alternative strategies — deals where we can add genuine value alongside the right partners.
We'd love to hear from you. Whether you have an interesting deal to discuss, a business to sell, or simply want to connect — reach out.
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